Page 16 - Carrotology_Investor Deck_May 21
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Funding and
Financial Needs
Investmant Oppurtunity:
To achieve 30,000 active subscribers, Carrotology is seeking $5 million in funding. This investment
will drive user acquisition, product development, and operational expansion, laying the groundwork
for scalable growth.
User Acquisition and Marketing $2.2 Million
Multi-Channel Marketing Campaigns:
We’ll invest in paid search, SEO, social media, and email campaigns, achieving an initial cost per
acquisition (CPA) of $120, with a goal to lower it to $87 as brand recognition grows.
Referral and Ambassador Programs:
Resources will support user referral incentives and collaborations with influencers to encourage
organic growth and reduce customer acquisition costs.
Operations, Partnerships, and Personnel $900,000
Key Hires and Team Expansion:
To support rapid growth, we will onboard skilled personnel across product development,
marketing, customer success, and business development.
Strategic Partnerships:
Funds will secure collaborations with schools and behavioral health professionals, expanding our
reach through trusted networks.
Customer Support and Retention:
Dedicated support channels, including live chat and in-app resources, will enhance user
satisfaction and retention.
15 Investor Deck
