Page 10 - Carrotology_Investor Deck_May 21
P. 10

Sales, Marketing,




        and Technology










        Sales and Marketing Strategy:

        Carrotology engages parents with a multi-channel strategy to attract, convert,
        and retain subscribers.













                              Paid Search
                                                                                       •  With an estimated
                                  & SEO                                                    $120 CPA, projected

                                                                                           to reduce to $87 after
                                                                                           a couple of years,
                                                                                           Carrotology combines
                                                                                           affordable plans to
                                                             Retargeting
                                                                                           grow a loyal subscriber
                                                                                           base.


        Social Media                                                                   •  Partnerships with
                                                                                           influencers, behavioral
          (Organic &                                                                       organizations, and

              Paid)                                                                        schools will further
                                                                                           expand reach
                                                                                           and revenue.


                                              Email
                                          Marketing













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