Page 5 - Carrotology_Investor Deck_01.29.25_Revised_1

Target Market: A

Growing Oppurtunity

Carrotology primarily serves parents with children aged 5-14, although it’s adaptable for children of all ages
and abilities. By focusing on the intersection of family tech and child development tools, Carrotology is well-
positioned in a booming market with a rapidly increasing demand for digital parenting solutions. Key target
audience segments include:

Parents of Children with Behavioral Issues (Ages 5-14):

Prevalence:

Approximately 7% of U.S.
children aged 3-17 are Parental Concerns:
diagnosed with behavioral
Many parents express
disorders, translating to
concerns about their children’s
roughly 3.5 million children in
behavioral and emotional
the 5-14 age group (CDC).
well-being, with 64% worrying
their child isn’t reaching
their full potential and 23%
Potential Users: specifically concerned about
behavioral issues (New York
Millions of parents actively Post).
seek tools to support their
children’s development and
behavior management.

Parents Seeking Behavioral Training Tools:

Interest in Behavioral Parental
Approaches: Concerns:

The demand for behavioral Designed to support children
science-based parenting tools is with behavioral needs,
growing. The global parenting Carrotology is uniquely
apps market reflects this positioned to capture a share
demand, valued at $542.3 million of this growing U.S. market.
in 2023 and projected to reach
$905.2 million by 2030 with a
CAGR of 7.6%
(Coherent Market Insights).

Investor Deck 4